Dewey’s Deals Logo Design



Dewey’s Deals is taking over Newton’s Market. We wanted the logo to be a personal representation of the company. We held a contest for the employees to submit their animals for the characters of Dewey and Decimal. Once the winners were chosen, our illustrator sketched and drew out the characters. I took the drawings and turned them into vector drawings. It was from there that I created the logo for Dewey’s Deals.

Here are the sketches and logo options along with the final version.

Dewey and Decimal sketches

Dewey and Decimal sketches.



Logo options for Dewey's Deals

Different logo options for Dewey’s Deals



Final logo for Dewey's Deals

Final logo chosen for Dewey’s Deals