Dewey’s Deals is taking over Newton’s Market. We wanted the logo to be a personal representation of the company. We held a contest for the employees to submit their animals for the characters of Dewey and Decimal. Once the winners were chosen, our illustrator sketched and drew out the characters. I took the drawings and turned them into vector drawings. It was from there that I created the logo for Dewey’s Deals.
Here are the sketches and logo options along with the final version.